Friday, November 30, 2012

Yoel Wazana Finds Success With an Innovative Product



It's always fascinating to come across stories about people who began with a simple premise and then through determination took that idea and transformed it into a wildly successful enterprise. Yoel Wazana's success with Micro Solutions Enterprise is one of those stories. Wazana began MSE as a one man operation in his apartment. After working other jobs and taking an interest in printing, he noticed a lack of quality in the aftermarket toner business. Aftermarket toner cartridges could save businesses money, but they were unreliable. Seeing an opportunity, Wazana decided to get into remanufacturing himself. So, MSE began as a very humble operation back in 1994. There were many ups and downs in the beginning. But with persistence, MSE grew and eventually began to turn a profit.

Throughout the company's nearly 20 year history, they've seen consistent growth culminating with a hugely successful 2012. MSE has thrived even as many of their competitors move their operations overseas because it offers a higher quality product. Businesses want to buy MSE's supplies because they cut costs over time and are better for the environment. Aftermarket toner cartridges have brought MSE a tremendous amount of business. Companies don't want to sacrifice quality for price. MSE offers both. As more and more companies seek to go green, MSE will continue to benefit by offering an innovative product.

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