Yoel Wazana Finds Success With an Innovative Product
It's always fascinating to come across stories about people
who began with a simple premise and then through determination took that idea
and transformed it into a wildly successful enterprise. Yoel
Wazana's success with Micro Solutions Enterprise is one of those stories.
Wazana began MSE as a one man operation in his apartment. After working other
jobs and taking an interest in printing, he noticed a lack of quality in the
aftermarket toner business. Aftermarket toner cartridges could save businesses
money, but they were unreliable. Seeing an opportunity, Wazana decided to get
into remanufacturing himself. So, MSE began as a very humble operation back in
1994. There were many ups and downs in the beginning. But with persistence, MSE
grew and eventually began to turn a profit.
Throughout the company's nearly 20 year history, they've
seen consistent growth culminating with a hugely successful 2012. MSE has
thrived even as many of their competitors move their operations overseas
because it offers a higher quality product. Businesses want to buy MSE's
supplies because they cut costs over time and are better for the environment. Aftermarket
toner cartridges have brought MSE a tremendous amount of business. Companies
don't want to sacrifice quality for price. MSE offers both. As more and more
companies seek to go green, MSE will continue to benefit by offering an
innovative product.
Labels: Yoel Wazana
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