Tuesday, January 22, 2013

Micro Solutions Enterprise and the Power of Consumer Choice



What if there was a free market way to convince businesses to be "greener" with their operations? What if doing something environmentally friendly was also cost effective? It would be a win-win and that's what Micro Solutions Enterprises brings to the market.  MSE does something simple but effective.  They recycle spent toner cartridges and turn e-waste into consumer choice. These high quality, remanufactured toner cartridges have been seeing a steady increase in popularity over the last 2 decades that MSE has been in business because of the ever increasing oil prices we all have to deal with.

Combine the cost of toner cartridges (which consists of the oil needed to actually produce the cartridges, as well as ship them) with the irresponsible way that consumer waste was being disposed of (cartridges carelessly tossed into landfills that never degrade) and you can see why so many businesses were clamoring for a change.  With the public demanding that businesses act in a more environmentally friendly matter, MSE saw an opportunity and have been very successful. When businesses buy their remanufactured toner cartridges directly from licensed MSE dealers, they typically save between 20% and 30% in comparison to the typical new cartridge.

As of 2012, MSE is now selling its products in over 40 international markets. As the price of oil rises, high quality recycled goods will become even more attractive.

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