Making an Impact in the Community

There are two sides to every business story: the first and most obvious revolves around the products and services that a particular company offers their clientele; the second, and sometimes less seen side, is the human factor. Sometimes this factor involves taking care of your own workers. At others, this is a great way to expand your company’s profile in the community and become more involved. The beginning of a new year is the perfect time to explore the human impact of your company. You may choose to sponsor an event or like Yoel Wazana did for Micro Solutions Enterprises, sponsor a local team, or donate. No matter what you do, it will be appreciated by those it benefits.

Expanding on the human impact of your company will take money, so before you sign over that big check or print up uniforms proudly displaying your logo, take some time to think. How much money can your company put towards these efforts? Perhaps you may want to look at it as part of your advertising budget, as any interaction with potential clients is good. The most important thing is that you have a budget in place before you go looking for opportunities.

Look for events and groups that will provide you the best result and the greatest reach. For instance, you could become involved with a local annual festival. Whether it draws a couple hundred people or a few thousand, these are all potential clients. Perhaps your local high school sports program is looking for sponsors for game day materials. This may give you an opportunity to expand your impact beyond your local neighborhood to cover the opposing school’s area.

Take some time to research charitable opportunities in your region. Not only will you feel good about making a positive impact, but the event will look great for public relations. Contact children’s hospitals and other organizations to see if they are in need of something specific. If it is financially possible, purchase that item and then present it.

Consider sponsoring something outside of your normal realm of business. For instance, Micro Solutions Enterprises helps to sponsor a local soccer team thanks to the green generosity of the founder Yoel Wazana.

Whether you have a large budget or a small one, making an effort to impact your local community on a human level can have many benefits. First, it gets your name out there (free advertising). Secondly, it shows potential clients that you are involved in the community and truly care about your area.