Monday, March 18, 2013

Yoel Wazana Finds Success With Innovative Products



Yoel Wazana is a California-based entrepreneur that has mastered the art of creating a product that survives the ups and downs of a volatile economy. Wazana is best known as the founder and president of Micro Solutions Enterprises, which is located in Van Nuys. He started the company in 1994 as a one man entrepreneurial project that eventually grew beyond the wildest expectations over the next decade. As of 2012, MSE was considered to be at the top of its industry and was selling its products in over 40 different countries.

But how has Wazana managed to stay ahead of the competition? MSE is a toner cartridge remanufacturer, selling high quality recycled cartridges that are reliable OEM-alternatives. For an American manufacturing business to have not only survived but thrive over the past 20 years is remarkable indeed. The secret is Wazana's innovation. Though he doesn't have the formal training of most engineers, he has spent his whole life tinkering with and figuring out machinery. His talent for coming up with manufacturing solutions, as well as his eye for talent, has led him to obtaining 11 U.S. patents. Micro Solutions Enterprises' products are consistently ranked the highest in the industry and only continue to become more popular with each passing year.

Wazana has weathered the recession thanks to this one simple fact: as long as offices worldwide rely on printers, they'll have no choice but to purchase toner cartridges. No matter what the economic climate is Wazana will sell plenty of his products.

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