Friday, November 30, 2012

Yoel Wazana Finds Success With an Innovative Product



It's always fascinating to come across stories about people who began with a simple premise and then through determination took that idea and transformed it into a wildly successful enterprise. Yoel Wazana's success with Micro Solutions Enterprise is one of those stories. Wazana began MSE as a one man operation in his apartment. After working other jobs and taking an interest in printing, he noticed a lack of quality in the aftermarket toner business. Aftermarket toner cartridges could save businesses money, but they were unreliable. Seeing an opportunity, Wazana decided to get into remanufacturing himself. So, MSE began as a very humble operation back in 1994. There were many ups and downs in the beginning. But with persistence, MSE grew and eventually began to turn a profit.

Throughout the company's nearly 20 year history, they've seen consistent growth culminating with a hugely successful 2012. MSE has thrived even as many of their competitors move their operations overseas because it offers a higher quality product. Businesses want to buy MSE's supplies because they cut costs over time and are better for the environment. Aftermarket toner cartridges have brought MSE a tremendous amount of business. Companies don't want to sacrifice quality for price. MSE offers both. As more and more companies seek to go green, MSE will continue to benefit by offering an innovative product.

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Thursday, November 29, 2012

Yoel Wazana and MSE Prove That American Manufacturing Can Still Be Successful



It's rare to hear positive employment stories these days. It's even rarer to read American manufacturing success stories. With so much focus on outsourced manufacturing and the amount of importing America does, no one expects to hear about a U.S. based business that is both successful and has American workers producing its goods. Well, here is one of those success stories. Micro Solutions Enterprise, led by Yoel Wazana, had an incredibly successful 2012 when so many other companies were still struggling to regain footing as the economy lurches out of the deepest recession in 70 years.

MSE reached 900 employees this year at its Van Nuys, California factory. Not only does the company provide many people with good, manufacturing jobs, but they're also achieving quite a bit of success. This year, the company reached another milestone. They now sell their remanufactured toner cartridges in over 40 international markets. MSE's aftermarket imaging products have been a runaway success thanks to their cost effectiveness and environmentally friendly production process. The MSE factory has been the biggest boon to the region's manufacturing sector since GM shuttered its plant many years ago.

Yoel Wazana and MSE will certainly be names to watch in the next year as people continue to look for growth in America's manufacturing sector.

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Tuesday, November 27, 2012

Yoel Wazana Leads MSE to Another Company Milestone



Yoel Wazana, president of Micro Solutions Enterprise, recently revealed that MSE has reached yet another milestone. In a year that saw MSE reach over 40 international markets, they can now say they came in number one in an industry related independent survey. MSE was voted as the number one supplier of aftermarket toner colour cartridges by U.S. dealers.

The survey, conducted by the Cameron Consulting Group, Inc., asked over 200 of the nation's dealers their opinions on colour offerings.  While many of the industry's biggest names were included in the survey, it was MSE that ended up taking the most votes. The company has long touted itself as the best in the aftermarket imaging supplies business and this survey goes a long way to solidifying their case.

The company has invested a lot of time and money into their colour enterprise. They claim that there is an untapped, $20 billion colour market that someone needs to cater to. If this survey result is any indication, major U.S distributors trust MSE to lead the charge in the colour market. MSE has seen plenty of growth over the past few years. Yoel Wazana and his company are sure to be aiming to win more accolades in 2013.

Strong Sales Growth Eclipses MSE Raid



Despite some attention given to an MSE raid earlier in the year, Micro Solutions Enterprise is doing as well, if not better, than it ever has. MSE is now doing business in over 40 international markets thanks to its innovative remanufactured toner cartridges. MSE has been a leader in the aftermarket imaging supplies business for years thanks to its successful business practice of turning waste into an attractive consumer choice. Remanufactured toner cartridges are both cost efficient and good for the environment. In this day and age, companies find both of those aspects extremely attractive.

Lower costs are always popular. But in 2012, using green business practices are very much in style. Not only does going green make for great PR, but it also does save money in the long run. Consider that just because something is brand new doesn't mean it was made from the highest quality material. In fact, in order to be competitive, some corners were probably cut to keep costs down. With a remanufactured cartridge from MSE, you get the assurance that only the highest quality recycled materials were used to create the finished product.

More and more businesses are choosing to use MSE's products in their offices. As trends point towards more green practices, MSE will likely reap those benefits.

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