Avi Wazana: CEO of MSE

Yoel Wazana has accomplished much for the environment. By creating Micro Solutions Enterprises, Yoel Wazana has helped to remanufacture cartridges. Through remanufacturing cartridges, Wazana has saved our planet a ton of oil and space in landfills. However, Micro Solutions Enterprises wouldn’t be where it is today without his brother, Avi Wazana.

Avi Wazana is the CEO of Micro Solutions Enterprises.  When Yoel Wazana was starting as a first time business owner, he dealt with many challenges, such as the poor quality of aftermarket cartridges. He would spend more time addressing customer complaints rather than actually capturing new customers, and would only sell one or two cartridges at a time. This happened for a period of two years. He faced many struggles and lost more customers than he could gain. Yoel Wazana had to take on a second job working at night in order to make ends meet. 

It was around this time where Yoel turned to his brother, Avi, for help. At the time, Avi Wazana was working as a Vice President of Sales and Marketing for a high-end jewelry distributor. Throughout Yoel’s time trying to start Micro Solutions Enterprises, Avi was there to serve as an outside consultant. 

When the two brothers discussed business, they came up with two different options: 

• Yoel would have to work many jobs in order to support his family and pay Avi back for the money he owed him as well as drop the idea of Micro Solutions Enterprises altogether. 
•  Yoel could have additional money to set up Micro Solutions Enterprises. 

Avi Wazana only had one question: “Is there enough room for another manufacturer?”

Yoel responded with, “There is room for one good one.”

After the company first began its first year of success, Avi Wazana joined Micro Solutions Enterprises as a partner and CEO in January of 1998.

The CEQA: A California Law Under Review

Yoel Wazana, founder and CEO of Micro Solutions Enterprises, cares deeply about the environment. His company is based on the innovative idea of remanufacturing cartridge toners to create a new product. Understandably, environmental issues are one of his prime concerns.

One recent topic that Yoel Wazana has been interested in is a new Californian environmental law. Micro Solutions Enterprises is located in Van Nuys, California, which is one reason why Wazana has such an interest in the well-being of the state.

Recently, it was announced that a landmark law which California has followed for more than 40 years is currently being challenged by Democrats. Governor Jerry Brown has contended that the regulations of protecting the California environment have been abused which have therefore thwarted important developments.

The Legislature is currently moving toward adjournment, but the California Environmental Quality Act law is drawing much attention to environmentalists.

Senator Darrell Steinberg said that he was confident that the proposed changes to the law would win legislative approval. Among these changes includes exempting urban projects from parking and aesthetic reviews and to speed up the pace of litigation.

In 1970, CEQA requires every city, country, and public agency in California to sufficiently analyze proposed projects and to implement practicable actions.

The bill is highly supported by the labor and environmental organizations of California. Mr. Steinberg believes that this law is in need of a fine tune up.

This law was signed into action by President Ronald Reagan in 1970.

Ultimately, Yoel Wazana believes in the good of California’s environment. He has embarked on green initiatives to help support the environment in a variety of ways. Yoel Wazana and MSE have been using waste-to-energy programs. They have also reduced their packing material volume up to 80%.